If you want to make money with blog marketing, you need to blog about something you love. You might think sentiment seems misplaced in the otherwise mercenary world of internet marketing. What role could your feelings play in your success? If the numbers look good, you have a moneymaking niche on your hands, right?
Not quite!
Again and again we’ve noticed that marketers who really care about their niches make more money than those who don’t. There are some strong justifications for choosing a niche you love. Let’s look at a few of them. Initially, those who love a niche are more likely to create quality content for their blogs. If you know and care about a topic, you’re less likely to produce factually inaccurate material. You’re also far more likely to create content that will connect with your blog’s readers. Passion for a topic makes you a better content provider, and that’s how to make money blogging.
Additionally, you’re more likely to keep your project moving forward when you care about it. You need to be motivated to succeed and picking a topic you love can give you that motivation. Blogging involves more than a one-time effort. Success in blogging hinges on seeing projects through over a longer period. If you choose a niche that doesn’t match your passions, you’ll find it hard to keep things running–and making money. Third, working with your passions can kick open doors to other moneymaking opportunities.
When you care about your niche, you may find new ways to build your business that you’d miss in a less interesting niche. You’re not likely to spot ways to improve the profitability of your widget blog if you don’t really care about widgets. You won’t find hot-button issues around which to center your content. You can’t hope to see the best opportunities to profit if you’re not fascinated by your niche. If you love widgets, you’ll explore those opportunities and you’ll find new and better ways to make your blogging and other widget-related work pay. Fourth, it’s more fun. There’s nothing better than doing something you love.
We’re all interested in making money online. That doesn’t mean we need to measure those returns exclusively in terms of dollars and cents. Why shouldn’t we strive to make money and to have fun at the same time? When you make a choice about your blogging projects, consider the way you feel about the niches. Go beyond simply getting rid of options that are patently unappealing. Make a real effort to hone in on your personal passions. Keeping your passions in mind is one of the best things you can do for your business.
